Witness the law of reciprocity at work.
Ever notice how a simple favor can lead to even greater returns? That’s the law of reciprocity at work. It’s a social phenomenon where people feel moved to return a favor when someone has helped them.
Think about it — when a neighbor collects your mail while you’re away, you’re more likely to return the gesture. Yet, this is more than a simple quid pro quo. It’s a human connection that arises when we give without expecting anything in return, and it happens in
business, too.
So, with the season of giving in full bloom, now’s the ideal time to focus on generosity and thoughtfulness towards your customers and partners. Then, pay attention to the outcomes you get and look for the law of reciprocity in action.
Here are some tips to get you started.
Don’t rush — build trust first. People are more likely to help someone they see as genuine. Provide personalized touches to clients throughout a transaction, so you’ll deliver a customer experience that leaves them happy. But wait until the transaction is done before mentioning how much you’d appreciate referrals.
Share your challenges openly. It builds connection. If you open up to a partner about a struggle you’re having, you may find they’re dealing with the same issue. This may lead to a collaborative solution that benefits
both parties.
Be the one who offers value, whether it’s advice, a lead, or just checking in. The person who initiates a helpful gesture is most likely to see the reciprocal benefits and develop long-term relationships.
Look for ways to help others, and the law of reciprocity will bring benefits and opportunities back to you.
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