How can you enhance your messaging?
Millennials are still the largest group of today's first-time buyers.[1] But many of them, and younger generations, feel they don't have what it takes to buy a home. That’s why they need our help navigating their options.
92% of consumers consider homeownership important, but…[2]
This outlook on the homebuying process comes from a lack of education and support. Buyers need someone to educate them about what it actually takes to buy a home, including sharing what financial resources are available to them. In fact, homebuyers cite real estate professionals as their most influential source for information.[2] This represents a huge opportunity for you and me.
First-time borrowers are looking to us to educate them and help them understand that homeownership is attainable. Working together, you and I can help today's homebuyers fully prepare for this important life milestone, so they can reach their goals confidently and quickly.
Closing the Knowledge Gap
I have access to a variety of educational resources that help first-time buyers understand everything that comes with buying a home, from setting a budget to finding a property to long-term home maintenance. You and I can co-brand these materials to position both of us as the trusted experts first-time buyers need. By establishing this relationship before they're ready to buy, we'll be the ones they come to when they're ready to take the leap.
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