The value of following up.
With today's homebuyer, one thing is still very true: Communication should not end at the closing table.
The process of buying a home is still basically the same as it's been for years, but the expectations of today's homebuyers have changed. They're looking for a much more connected experience, and to keep our businesses thriving, we need to keep up.
Keeping in Touch Helps You Keep Your Customers
Continuing to communicate post-closing is key to retaining past clients. In fact, 52% of homebuyers who receive a follow-up call after closing say they are very likely to reach out to the same real estate professional again when they're ready to buy another home.* I have access to automated tools that can help us follow through with every client, including co-branded post-close thank you emails and follow-up call reminders.
In addition, I continue to stay in touch with my clients after the sale through value-added communications that include news and tips about homeownership, as well as updates about their mortgage and savings opportunities. This ability to provide consistent outreach empowers us to build trusting relationships and give clients a reason to come back to us for their next real estate transaction.
*Source: PWC's 2019 Home Lending Experience Radar
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