![Elevate Your Customer Experience: Part 4 - Cultivate Relationships, Not Sales](https://static.wixstatic.com/media/0b24c2_25f971e11aa446b2bd0bfb8a3e2afd0f~mv2.png/v1/fill/w_980,h_789,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/0b24c2_25f971e11aa446b2bd0bfb8a3e2afd0f~mv2.png)
No one likes a hard sell. If your first response to a customer inquiry is a list of reasons why they should hire you, be prepared for a trail of dust when they run the other direction. A client may be months or even years from making a decision, but in the meantime, they need someone to listen and provide information.
Start by asking questions and listening carefully to understand your client’s needs. Use non-verbal cues to build trust and help them feel comfortable and open. Then, go beyond answering questions by providing additional resources or links to educational materials.
![Don't forget to be human. Take time to get to know your customers and find a shared common interest.](https://static.wixstatic.com/media/0b24c2_c7f20caee146481a9952b72180aaf72a~mv2.png/v1/fill/w_575,h_442,al_c,q_85,enc_auto/0b24c2_c7f20caee146481a9952b72180aaf72a~mv2.png)
When dealing with an upset customer, remain calm and try tactics that can help you work toward a solution together. Think about the difficult scenarios you’ve faced in the past, and then come up with scripts for those trickier conversations.
Buying or selling a home is a huge financial and emotional step, and customers need to trust you before they do business with you. The best way to become a trusted advisor is by focusing on developing the relationship, not completing the sale.
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