Market Perspective

Feb 28, 20183 min read

The Cost of Getting a New Customer

Getting a new client takes a lot of work. From executing marketing campaigns to capturing leads to moving them through the sales...

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Jan 31, 20183 min read

How to Get Ready for the Spring Housing Market

Spring is just around the corner, and with it, the peak homebuying season. Whether you’re a seasoned professional or fairly new to the...

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Jan 3, 20182 min read

5 Ways to Get to Know Your Customers Better

Successful customer relationships are vital to the health of your business. Getting to know your customers enables you to better meet...

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Dec 7, 20172 min read

Housing Market Forecasts for 2018

Economic experts have begun weighing in on expected trends in the housing market for next year. Knowing and preparing for changes in the...

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Nov 8, 20172 min read

3 Steps to Help Define Your Ideal Customer

When you were a kid, was there something you wanted so badly that you visualized it down to the tiniest detail? Perhaps you would...

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Oct 11, 20173 min read

5 Ways to Stay Productive When Business Is Slow

All businesses experience slow periods, often due to seasonality. For those of us in the housing industry, sales are usually booming in...

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Aug 7, 20173 min read

What the Best Salespeople Do

Being a great salesperson is not something you're born with. Sure, some people have a knack for persuasion and emanate charm more...

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Aug 1, 20173 min read

5 Principles for Delivering Exceptional Customer Service

We all understand the importance of customer service, but what does it really mean to put this into action?

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Jul 1, 20173 min read

Facebook 101: Your Guide to Using Facebook for Business

Did you know Facebook is the most widely used social platform in the world? Boasting over 1.28 billion active users a day.

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May 3, 20173 min read

Why Your Business Needs Consumer Reviews to Survive

The opinions of past customers can make or break your business. In today's world, not only do you have to work hard to deliver an...

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Apr 26, 20172 min read

4 Strategies You Need to Reach the Millennial Market

Millennials. There's been a lot of talk lately about the importance of understanding this generation — and with good reason.

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Apr 25, 20174 min read

How Live Seminars Can Help Grow Your Business (and tips for hosting a successful one)

Digital marketing gets all the attention these days — and with good reason. In an always-connected world, having a digital marketing strateg

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Apr 5, 20173 min read

Using Inbound Marketing to Generate More Leads

Maintaining a steady flow of new, quality leads is essential for a thriving business. The question is — how do you find them?

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Feb 9, 20173 min read

How Co-Marketing Can Help Your Business

They say two is better than one, and when it comes to marketing, that may be even truer.

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Jan 11, 20172 min read

How to Convert Leads Into Sales

The housing market is fierce with competition these days, and converting leads into sales is not always an easy task.

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Nov 1, 20162 min read

The Three Most Effective Social Media Strategies to Grow Your Business

Are you leveraging the power of social media to grow your business? If not, you’re missing out on some valuable opportunities. Engaging...

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