Market Perspective

Information moves at lightning speed these days. In the world of social media, Twitter has become a unique outlet for people to discover...

A well-rounded social media strategy not only focuses on consumer relationships but also builds upon the professional connections that...

Who Are Today's Homebuyers? Silent Generation: 1925-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1998 What...

Did you know Instagram (IG) has the highest engagement rate of any social platform? In fact, users engage with brands on Instagram 10...

There's no denying it: Social media for business works. It's not only effective, it's arguably essential for businesses to have an active...

Instagram Stories — a Snapchat-like feature that lets you post photos and videos that disappear after 24 hours — has become one of the...

As with any professional social media account, you’ll want to create a separate Instagram account reserved specifically for business use....

Today marks the anniversary of an important turning point in American history. Fifty-one years ago, on April 11, 1968, the Fair Housing...

The first signs of spring are arriving, and with them comes anticipation for the spring homebuying market. After the typical slowdown...

Have you ever found yourself at a networking event and thought, “This just isn’t working for me. These are not the right kinds of...

Image is everything. You can be the very best at what you do, but if you're perceived the wrong way, it can undermine your...

We all wish we had a magic crystal ball to tell us what the future holds, but alas, as housing industry professionals, we have to rely on...

Benjamin Franklin has been credited with the famous phrase, “If you fail to plan, you plan to fail.” We all know this to be true on some...

Overloaded schedules, competing priorities, and a never-ending list of tasks and deadlines: If you asked most professionals today, they’d...

We all know someone who we think was just born to lead. They're cool under pressure, diplomatic, self-confident, and people want to...

ABC: Always Be Closing. We’re all familiar with that classic sales mantra, but is that hard-hitting approach really the be-all and...

"Business is business. It’s no place for emotion, especially when it comes to my customers." If you subscribe to that line of thinking,...

These days, if you don’t have a social media presence, it’s almost like saying you don’t want to succeed. Approximately 68% of adults in...

It happens all the time. You're in a time crunch, you need a quick answer from your client, and you send an email hoping they get back to...

In last month’s issue of Spark, we talked about the cost of new customer acquisition and how working to improve customer retention...