Market Perspective

Feb 25, 20213 min read

5 Productivity Hacks for When You’re Slammed at Work

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...

83 views

Jan 27, 20213 min read

Multigenerational households are on the rise

Over the past century, the typical American home has been a picture of independence and self-reliance. An emphasis on the nuclear family...

73 views

Dec 15, 20204 min read

How to Make Customers Fall in Love with Your Brand

In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands.[1]...

82 views

Nov 23, 20203 min read

How to Discover Your Competitive Advantage

Did you know that no two tigers have the exact same stripes? While they may appear similar to the naked eye, a tiger’s stripes are just...

97 views

Nov 10, 20203 min read

Stop Wasting Your Time on Unqualified Leads

Your time is money, and to properly manage the former and increase the latter, it’s essential to focus on the customers that are most...

62 views

Oct 29, 20204 min read

Give Yourself a Break: Why Taking Time Off Is Good for Business

Are you feeling overworked these days? You’re not alone. A recent survey found that, since the pandemic, the U.S. has increased its...

68 views

Oct 8, 20204 min read

What makes a website mobile-friendly?

Did you know over half of all web traffic comes from mobile devices?[1] With the majority of consumers turning to their phones, instead...

104 views

Sep 2, 20204 min read

Coronavirus and Consumer Expectations Survey

Methodology To better understand shifting consumer expectations about home buying and selling as a result of the coronavirus pandemic,...

66 views

Sep 2, 20201 min read

Has the Pandemic Changed the Consumer Mindset?

The coronavirus has changed a lot for us this year, but has it changed what our customers want? Do people feel differently about...

28 views

Aug 3, 20203 min read

Is Your Business Getting Found on Voice Search?

Voice search isn’t a thing of the future. It’s here now. Every day, people are using voice commands to shop, communicate, and find...

26 views

Jun 26, 20203 min read

How to Connect With Clients In the Era of Social Distancing

The pandemic has forced all of us to accelerate our adoption of digital solutions, whether we were ready or not. Social distancing...

55 views

Jun 3, 20204 min read

How to Jumpstart Your Business After the Covid-19 Shutdown

As the economy begins to reopen and we grapple with the idea of a “new normal,” it’s critical that you have a plan in place to get...

26 views

May 13, 20204 min read

The Power of an Email: How Email Marketing Can Grow Your Business

Could you imagine what life would be like without email? It's become an essential place of how we conduct business and even manage our...

72 views

Mar 24, 20204 min read

How to Use Video to Connect With Customers

With the world on lockdown, we're all feeling isolated these days. The lack of face-to-face interaction hasn't just put a damper on our...

242 views

Mar 12, 20205 min read

What Is Local SEO? And How to Improve Yours

We've all been there: You're on a trip to an unfamiliar town and haven't the slightest clue where to eat. So, you open your smartphone...

157 views

Feb 5, 20203 min read

Putting Your Heart Into What You Do

Today's consumers value transparency and authenticity above all else, and if you don't believe in what you're selling, how can you expect...

44 views

Jan 15, 20205 min read

3 Things Today's Consumers Value the Most

Consumer expectations have evolved drastically over the last decade. Technology and digitization, along with shifts in the demographic,...

80 views

Dec 11, 20194 min read

5 Ideas to Show Your Customers You Appreciate Them

The holiday season reminds us about the importance of giving and showing gratitude to others. But it's not just family and friends who...

27 views

Oct 16, 20194 min read

The Art of the Referral: How to Grow Your Business with Word of Mouth

Are referrals an active part of your business model? Chances are, you already know they should be. But to what extent? How much effort...

153 views

Oct 9, 20194 min read

Social Media Secrets: How to Optimize Your Facebook Business Page

From finding new customers to expanding brand awareness, Facebook is packed with powerful tools and insights that can help you achieve...

78 views