Market Perspective

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...

Over the past century, the typical American home has been a picture of independence and self-reliance. An emphasis on the nuclear family...

In a world where people have endless choices, you might be surprised to find that 90% of consumers report being loyal to brands.[1]...

Did you know that no two tigers have the exact same stripes? While they may appear similar to the naked eye, a tiger’s stripes are just...

Your time is money, and to properly manage the former and increase the latter, it’s essential to focus on the customers that are most...

Are you feeling overworked these days? You’re not alone. A recent survey found that, since the pandemic, the U.S. has increased its...

Did you know over half of all web traffic comes from mobile devices?[1] With the majority of consumers turning to their phones, instead...

Methodology To better understand shifting consumer expectations about home buying and selling as a result of the coronavirus pandemic,...

The coronavirus has changed a lot for us this year, but has it changed what our customers want? Do people feel differently about...

Voice search isn’t a thing of the future. It’s here now. Every day, people are using voice commands to shop, communicate, and find...

The pandemic has forced all of us to accelerate our adoption of digital solutions, whether we were ready or not. Social distancing...

As the economy begins to reopen and we grapple with the idea of a “new normal,” it’s critical that you have a plan in place to get...

Could you imagine what life would be like without email? It's become an essential place of how we conduct business and even manage our...

With the world on lockdown, we're all feeling isolated these days. The lack of face-to-face interaction hasn't just put a damper on our...

We've all been there: You're on a trip to an unfamiliar town and haven't the slightest clue where to eat. So, you open your smartphone...

Today's consumers value transparency and authenticity above all else, and if you don't believe in what you're selling, how can you expect...

Consumer expectations have evolved drastically over the last decade. Technology and digitization, along with shifts in the demographic,...

The holiday season reminds us about the importance of giving and showing gratitude to others. But it's not just family and friends who...

Are referrals an active part of your business model? Chances are, you already know they should be. But to what extent? How much effort...

From finding new customers to expanding brand awareness, Facebook is packed with powerful tools and insights that can help you achieve...