Market Perspective

Overloaded schedules, competing priorities, and a never-ending list of tasks and deadlines: If you asked most professionals today, they’d...

What distinguishes a great Instagram post from a bad one? At a basic level, every effective IG post delights the eyes, creates intrigue,...

The golden rule of Instagram is: You must use quality photos and videos. People flock to Instagram for its aesthetic appeal and use of...

As with any professional social media account, you should maintain a separate Instagram account reserved specifically for business use....

Leveraging video is a highly effective way to engage your audience. When it comes to sharing video content on Instagram, you have four...

Having a social media presence is essential to capturing the attention of today’s consumers. While we could list all the legitimate...

Did you know over half of all web traffic comes from mobile devices?[1] With the majority of consumers turning to their phones, instead...

“Alexa, find the best remodeling contractor near me.” “Hey Siri, show me homes for sale in Denver.” “Ok Google, what are today’s...

A Beginner’s Guide to Local SEO We’ve all been there: You’re on a trip to an unfamiliar town and haven’t the slightest clue where to eat....

Drive sales with local SEO. The spring housing market is expected to be a hot one. As homebuying demand intensifies, more people are...

It’s Get to Know Your Customers Day! Before you can make any kind of sale, you first must understand the customer’s wants and needs. What m

What’s an investment that always provides a return? Your professional development.

Business planning for the new year. The end of the year is approaching fast. Before you get swept up in the excitement of the holiday season

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the most

How to Craft a Powerful Elevator Pitch. We’ve spent the better part of a year nestled safely within our four walls, with few...

Video has transformed the way consumers engage with brands. Today, it’s one of the most effective mediums for connecting with an audience an

Brush up on best practices. Reviews from satisfied customers are one of the most powerful tools at your disposal. They provide feedback...

Between a hot housing market and an ocean of summer activities at our fingertips, we’ve got plenty of things vying for our attention this...

This guide will walk you through what to review in order of priority. To make it more manageable, break up each section into mini audits...

If you typed your name into Google right now, do you know what would show up? If a new customer or prospective business partner did the...