Market Perspective

Apr 7, 20233 min read

6 Ways to Find Your Market Niche

Don’t cast your net wider … go where the fish are. When you work in a saturated market, how do you set yourself apart from the...

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Mar 17, 20234 min read

How to Connect With the Next Generation of Homebuyers

Understanding their needs, from A to (Gen) Z. When you think of a first-time homebuyer, the word “millennial” probably comes to mind. And...

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Feb 10, 20233 min read

5 Tips to Boost Your Local Presence and Expertise

When it comes to your sales territory, could you answer the following questions on the fly: Where are the best places to grab a family meal?

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Jan 23, 20232 min read

Elevate Your Brand Experience with Video

In the classic movie “Singin’ In the Rain,” the arrival of talking pictures threatens a silent film studio’s survival until (in true...

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Jan 20, 20235 min read

6 Types of Video Content Your Brand Needs

If you’re new to video marketing, knowing where to begin can be half the battle. Don’t worry. You don’t have to outdo Hollywood and...

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Dec 18, 20223 min read

Master These Loan Terms and Guide Your Clients Like a Pro!

Definitions to walk your customers through the loan landscape. Home searches center on locations and amenities, but for most people,...

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Nov 14, 20223 min read

How to Build and Optimize Your Customer Database

Take your database from feeble to flourishing. If your client base is the lifeblood of your business, then your customer database is the...

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Oct 24, 20224 min read

Why Client Retention is Vital to Your Success

The 2022 housing market has had its share of ups and downs … but mostly downs. Home sales have plummeted, interest rates are sky-high,...

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Sep 28, 20223 min read

5 easy ways to connect with clients this holiday season

It’s the most wonderful time of the year … to be on social media! The holidays are about connecting with those around us, making it the...

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Aug 23, 20223 min read

5 Unsuspecting Pitfalls That Could Be Sabotaging Your Business

When it comes to building a business, we all approach it with the best of intentions. We put our energy toward things that we think will rea

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Jul 15, 20223 min read

5 Helpful Tips for Handling Difficult Conversations With Customers

Communication tactics for turning problems into solutions. No matter how hard we try to avoid them, difficult conversations are an...

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Jun 21, 20221 min read

3 Simple Ways to Add More Leads to Your Pipeline

While you’re working on closing your current deal, your future deals should be taking shape in the form of new leads that enter your pipelin

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Jun 21, 20224 min read

How to Host a First-Time Buyer Seminar

For first-time buyers, the homebuying process is fraught with anxiety and uncertainty. Today’s homebuyers are looking for education and...

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Jun 21, 20223 min read

Top Tips for Getting More Followers on Social Media

If you want to stay relevant, get noticed, and grow your business, you need a social media strategy. But even the most robust social...

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Jun 21, 20223 min read

The Foolproof Way to Request Customer Referrals

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the...

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May 19, 20223 min read

Why Community Involvement Is Good for Business

The weather is warm, the days are long, and the sun is shining. This is the perfect time to venture out beyond your office, have some fun, a

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Apr 22, 20221 min read

How Supporting Minority Homeownership Benefits Everyone

The time is now. Sources: [1] Urban Institute, The Future of Headship and Homeownership, January 2021. [2] U.S. Census Bureau, Quarterly...

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Apr 1, 20222 min read

Need a productivity boost? These strategies can help

When caffeine and a can-do attitude just won’t cut it. If you were to take an online quiz revealing which Disney character you are this...

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Mar 23, 20224 min read

Don’t Let Overworking Hurt Your Bottom Line

The Business Case for Taking Time Off Are you feeling overworked these days? You’re not alone. Shortly after the pandemic began, the U.S....

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Mar 23, 20223 min read

Manage Your Time and Crush Your Goals With These 6 Productivity Tips

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...

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