Market Perspective

Don’t cast your net wider … go where the fish are. When you work in a saturated market, how do you set yourself apart from the...

Understanding their needs, from A to (Gen) Z. When you think of a first-time homebuyer, the word “millennial” probably comes to mind. And...

When it comes to your sales territory, could you answer the following questions on the fly: Where are the best places to grab a family meal?

In the classic movie “Singin’ In the Rain,” the arrival of talking pictures threatens a silent film studio’s survival until (in true...

If you’re new to video marketing, knowing where to begin can be half the battle. Don’t worry. You don’t have to outdo Hollywood and...

Definitions to walk your customers through the loan landscape. Home searches center on locations and amenities, but for most people,...

Take your database from feeble to flourishing. If your client base is the lifeblood of your business, then your customer database is the...

The 2022 housing market has had its share of ups and downs … but mostly downs. Home sales have plummeted, interest rates are sky-high,...

It’s the most wonderful time of the year … to be on social media! The holidays are about connecting with those around us, making it the...

When it comes to building a business, we all approach it with the best of intentions. We put our energy toward things that we think will rea

Communication tactics for turning problems into solutions. No matter how hard we try to avoid them, difficult conversations are an...

While you’re working on closing your current deal, your future deals should be taking shape in the form of new leads that enter your pipelin

For first-time buyers, the homebuying process is fraught with anxiety and uncertainty. Today’s homebuyers are looking for education and...

If you want to stay relevant, get noticed, and grow your business, you need a social media strategy. But even the most robust social...

Your existing customer base is your most valuable resource for finding new business. Compared to any other lead type, referrals are the...

The weather is warm, the days are long, and the sun is shining. This is the perfect time to venture out beyond your office, have some fun, a

The time is now. Sources: [1] Urban Institute, The Future of Headship and Homeownership, January 2021. [2] U.S. Census Bureau, Quarterly...

When caffeine and a can-do attitude just won’t cut it. If you were to take an online quiz revealing which Disney character you are this...

The Business Case for Taking Time Off Are you feeling overworked these days? You’re not alone. Shortly after the pandemic began, the U.S....

PICTURE THIS: Your sales pipeline is full of hot prospects, referrals are pouring in, and you’re on target to meet or exceed your goals...