Market Perspective

Dec 122 min read

5 Things Every Social Media Video Needs

Short-form videos (like TikTok videos and Instagram Reels) are a powerful way to connect with and grow your customer base … but only if you

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Nov 182 min read

3 Habits of Top-Performing Salespeople

Have you ever heard someone described as a natural-born salesperson? It’s a common misconception that some people have an innate magic touch

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Oct 162 min read

Use the Law of Reciprocity to Increase Business

Ever notice how a simple favor can lead to even greater returns? That’s the law of reciprocity at work. It’s a social phenomenon where...

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Sep 202 min read

Set Yourself Up for 2025 Success

The year is winding down, and you may be seeing a seasonal drop-off in business. That makes it tempting to hibernate until the new year kick

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Aug 151 min read

3 Tasks You Shouldn't Delegate

The real estate business is fast-paced and highly competitive, so to succeed, you have to build a top-level team...

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Jul 161 min read

Improve Your Negotiation Skills with These Tips

Mastering your negotiation skills is vital to your business. Effective negotiation leads to better deals, satisfied clients ...

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Jun 142 min read

Get More from ChatGPT with Powerful Prompts

Explore the everyday AI that’s changing the game.

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May 222 min read

4 Goals to Help You Finish the Year Strong

It’s hard to believe, but 2024 is more than halfway over. It’s the perfect time to check in on the goals you set back in January...

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Apr 122 min read

Navigate Tricky Conversations with These Dynamic Scripts

An effective script can make a difficult or uncomfortable interaction feel like a smooth segue into connecting with people and strengthening

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Mar 122 min read

Are You Leveraging Your Professional Network?

Discover the untapped potential in your professional contacts.

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Feb 152 min read

What Is Your Unique Value Proposition?

If you were in a room of potential clients, how many could you land in 15 minutes? With a Unique Value Proposition (UVP) in place, you’d be

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Jan 192 min read

5 Types of Educational Posts to Drive Customer Success on Social Media

Up your social media game with these ideas. Is the type of social media content you’re posting adding value for your customers? For most...

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Dec 22, 20233 min read

How to Be an Effective Communicator

In a world where technology is king, effective in-person communication is at risk of becoming a lost art.

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Nov 14, 20234 min read

8 Ways to Elevate Your Customer Experience

As a service professional, you've likely prioritized "customer service" since day one. But have you really evaluated all the opportunities..

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Oct 13, 20234 min read

Grow Your Email List and Bolster Your Business

'Tis the season to make your (email) list, and check it twice! As the end of the year approaches, do you find yourself wishing Santa...

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Sep 7, 20234 min read

8 Ways to Develop Your Leadership Skills

Don’t wait for a leader. Become one! When we think of strong leaders, either throughout history or within our own careers, we often fall...

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Aug 8, 20233 min read

6 Ways to Get to Know Your Customers

Build better customer relationships. Your customers are the lifeblood of your business, but how much do you invest in keeping them? Once...

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Jul 3, 20234 min read

Hispanic Americans: A Driving Force in the Housing Market

Do you know how to reach them? Over the last few years, rising home prices, interest rates, and inflation — combined with insufficient...

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Jun 9, 20233 min read

8 Ways to Make the Most of Your Social Media

Optimize your online presence with these tips! Over the past 20 years, social media has revolutionized how companies do business, but for...

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May 9, 20234 min read

5 Ways to Stay Motivated in a Challenging Market

The market may be down, but you don’t have to be! Intellectually we all know that the market — and individual businesses — go through...

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