Market Perspective

Short-form videos (like TikTok videos and Instagram Reels) are a powerful way to connect with and grow your customer base … but only if you

Have you ever heard someone described as a natural-born salesperson? It’s a common misconception that some people have an innate magic touch

Ever notice how a simple favor can lead to even greater returns? That’s the law of reciprocity at work. It’s a social phenomenon where...

The year is winding down, and you may be seeing a seasonal drop-off in business. That makes it tempting to hibernate until the new year kick

The real estate business is fast-paced and highly competitive, so to succeed, you have to build a top-level team...

Mastering your negotiation skills is vital to your business. Effective negotiation leads to better deals, satisfied clients ...

Explore the everyday AI that’s changing the game.

It’s hard to believe, but 2024 is more than halfway over. It’s the perfect time to check in on the goals you set back in January...

An effective script can make a difficult or uncomfortable interaction feel like a smooth segue into connecting with people and strengthening

Discover the untapped potential in your professional contacts.

If you were in a room of potential clients, how many could you land in 15 minutes? With a Unique Value Proposition (UVP) in place, you’d be

Up your social media game with these ideas. Is the type of social media content you’re posting adding value for your customers? For most...

In a world where technology is king, effective in-person communication is at risk of becoming a lost art.

As a service professional, you've likely prioritized "customer service" since day one. But have you really evaluated all the opportunities..

'Tis the season to make your (email) list, and check it twice! As the end of the year approaches, do you find yourself wishing Santa...

Don’t wait for a leader. Become one! When we think of strong leaders, either throughout history or within our own careers, we often fall...

Build better customer relationships. Your customers are the lifeblood of your business, but how much do you invest in keeping them? Once...

Do you know how to reach them? Over the last few years, rising home prices, interest rates, and inflation — combined with insufficient...

Optimize your online presence with these tips! Over the past 20 years, social media has revolutionized how companies do business, but for...

The market may be down, but you don’t have to be! Intellectually we all know that the market — and individual businesses — go through...