Market Perspective

Why First-Time Buyers Still Matter (and How to Think About Them in 2026)

The elusive first-time homebuyer. This once-predictable segment has evolved in today’s housing market, and the rules for serving this group have changed with it.First-time buyers (FTBs) now make up only 21% of buyers, the lowest ever recorded. And the average first-time buyer is now 40 years old, a dramatic departure from the typical late-20s buyer of the past. These shifts reflect long-standing constraints around diminished affordability, growing debt, limited savings, and r

4 days ago2 min read

Will Buyers Come Out of Hibernation This Spring?

Spring 2026 is shaping up to be the best time to buy a home in years.

Mar 111 min read

The Spring Market Is Heating Up: Stay Sharp Without Burning Out

Spring is in full swing, and so is homebuying season. With that momentum comes more listings, more buyer activity, and higher expectations for real estate agents to be “always on.” If your calendar is starting to look like a game of Tetris, don’t panic. Below are three practical strategies you can implement immediately to protect your energy, manage your time, and win the season without burning out by mid-summer.

Feb 232 min read

Buyer Demand Thaws as Affordability, Inventory Improve

Early 2026 data shows that homebuying demand is slowly warming ahead of the spring market, but buyers remain cautious.

Feb 111 min read