Market Perspective

A successful career in sales is not easy. If it were, everyone would be closing deals every day. You may know your market, your buyer, and your product inside-out. But knowledge is not always enough to make the sale. Discover why passion matters and how to leverage it as your not-so-secret weapon.

Easing mortgage rates, rising inventory, and moderating home prices could improve affordability and spark renewed activity in the housing market. Here’s what industry experts predict* for the year ahead.

The spring market is around the corner, so now’s the time to tap your database for new leads. These three email scripts make it easy to spark conversations and win new business fast. Just copy, customize, and send.

While December traditionally sees a slowdown in homebuyer activity due to the holidays, this year, the market is anything but frightful.